The Work.
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Everyone is a brand. Including me. If you have a name, you have a brand. How your friends perceive you positively or negatively determine the value of your brand. More importantly, how do strangers perceive you? Because in the marketplace, when a potential customer is about to decide whether or not to buy you, will they? Which is why, having a uniquely positive, engaging brand is a good idea. Know anyone in need of good ideas?
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